Bachelor of Science in Digital Marketing (Credit Hour)

Mission

The mission of the Bachelor of Science in Digital Marketing program is to equip students with the essential knowledge, skills, and digital expertise needed for a successful marketing career in a technology-driven world.

Program Learning Outcomes:

  • Digital Marketing Strategies. Create strategies to engage audiences across digital platforms.
  • Marketing Technologies.  Apply digital tools to optimize campaigns and enhance consumer engagement.
  • Content Creation. Develop compelling content that aligns brand messaging with target audiences.
  • Marketing Analytics. Analyze data to guide decisions and boost marketing success.
  • Ethics in Marketing. Apply ethical principles to marketing practices.

Degree Requirements

The bachelor’s degree requires a total of 120 credits, including major coursework, General Education, and electives.

Students complete 39 credits of major coursework. Of these, three credits also fulfill General Education requirements. As a result, the remaining standalone General Education requirement is 39 credits.

The final 42 credits are completed through free electives, allowing students the flexibility to tailor their academic experience.

Core Requirements*
*3 of these credits also satisfy General Education requirements: MKTU 300 (Social Sciences)
MGTU 406Global Environment of Business3
MGTU 411Foundations in Artificial Intelligence3
MKTU 300Principles of Marketing *3
MKTU 310Marketing Research3
MKTU 318Consumer Behavior3
MKTU 360Digital Marketing Essentials3
MKTU 361Social Media Strategy3
MKTU 362Digital Marketing Ethics3
MKTU 422Marketing Strategy3
MKTU 460Advanced Content Creation3
OLCU 380Research and Analytical Thinking3
Core Requirements Subtotal33
Major Electives Requirements
Students in this program select major electives from the following areas of study: Business Administration (BUSU), Communications (COMU), Computer Science (CSCU), Criminal Justice (CJCU), Healthcare Administration (HAUU), Human Resources (HRCU), Management (MGTU), Organizational Leadership (OLCU), and Psychology (PSYU).
Major Elective Requirements Subtotal 6
Total Major Credits39