Graduate Certificate: Geospatial Marketing Analysis

This certificate focuses on the concepts of marketing strategy and the use of spatial analysis in the decision-making process. Learners will employ spatial methods of organizing, planning, and managing real-time data to better understand market supply and demand. Utilizing Esri training and University of Massachusetts Global coursework, they will apply Geographical Information System (GIS) and data analytics to data-driven decision-making.

Admission to the Certificate Program

Admission to the certificate program is granted to individuals who apply and meet the standards for admission to a graduate program. The certificate is awarded upon successful completion of all coursework with a minimum grade of “C” and an overall grade point average of 3.0 or above. A maximum of 3 transfer credits is authorized to support this certificate. Geospatial Marketing Analysis Graduate Certificate course requirements may be applied toward the completion of a graduate degree in Business, Leadership, Human Resources, Public Administration, or GIS and Data Analytics.

Specific Requirements

GIS 505GIS Research Methods3
MKTU 605Marketing Management3
MKTU 624Seminar in Marketing Research3
MKTU 635Seminar in Advertising and Promotion3
Total Credits12