Graduate Certificate: Geospatial Marketing Analysis
This certificate focuses on the concepts of marketing strategy and the use of spatial analysis in the decision-making process. Learners will employ spatial methods of organizing, planning, and managing real-time data to better understand market supply and demand. Utilizing Esri training and University of Massachusetts Global coursework, they will apply Geographical Information System (GIS) and data analytics to data-driven decision-making.
Admission to the Certificate Program
Admission to the certificate program is granted to individuals who apply and meet the standards for admission to a graduate program. The certificate is awarded upon successful completion of all coursework with a minimum grade of “C” and an overall grade point average of 3.0 or above. A maximum of 3 transfer credits is authorized to support this certificate. Geospatial Marketing Analysis Graduate Certificate course requirements may be applied toward the completion of a graduate degree in Business, Leadership, Human Resources, Public Administration, or GIS and Data Analytics.