Bachelor of Business Administration (Credit Hour)

Mission

The Bachelor of Business Administration (BBA) prepares students for career opportunities and advancement in a dynamic, global business environment.

Program Learning Outcome

  • Communication: Demonstrate effective oral and written communication skills in organizational and professional settings.
  • Ethics: Identify and evaluate ethical issues and formulate a defensible resolution in business environments.
  • Global: Apply cultural differences, diversity issues, and business functions and processes, in domestic and global settings.
  • Technology: Apply technology to support decision making in businesses; leadership.
  • Business Functions/Processes: Interpret and implement business functions and processes.

Students pursuing the Bachelor of Business Administration (BBA) are encouraged to complete the lower-division core requirements before the start of their junior year. Transfer credits may be applied toward major requirements, subject to all university policies and guidelines. BBA students must attain at least a 2.0 (“C”) grade point average in the major. All required courses must be taken for a letter grade where the option exists.

Degree Requirements

In addition to the University General Education and elective requirements, the BBA major consists of three components. The first component consists of 18 credits of Lower-Division Core Requirements (see Lower-Division Core Requirements). The second component consists of 24 credits of Upper-Division BBA Core Requirements (see Upper-Division Core Requirements). The third component consists of 12 credits of Business Electives or 12 credits of specialized courses in a selected area of Emphasis (see BBA Electives/Emphases).

MGTU 410 Strategic Management, is the Bachelor of Business Administration capstone course.  FINU 305 Business Finance, MATU 203 Introduction to Statistics, and MGTU 301 Principles of Management must be satisfactorily completed prior to enrolling in the capstone course.

Note: Applicable courses may be used to fulfill both the major and general education requirements (see the General Education Requirements section of this catalog).

Professional Certifications Course Substitutions

PHR, SPHR, SHRM-CP or SHRM-SCP certification or recertification within three years may be used as a substitute for HRCU 445 Human Resource Studies.

Students with IT professional certification(s) may substitute courses as outlined below provided that their certification(s) are unexpired and currently recognized in the field.  Refer to UMassGlobal for additional information on IT certification substitutions listed by catalog year.

Industry Standard Certification Substitution Course
MCSE, CCNP, MCSA: Windows Server CSCU 353; CSCU 453
Oracle DBA, MCDBA, MCSA: SQL Server 2008, MCSA: SQL Server 2012 CSCU 408; CSCU 453
CompTIA A+ CSCU 251
CompTIA Network+ CSCU 353
CompTIA Security+ CSCU 270
CompTIA Cloud Essentials CSCC 475 (approved substitution for CSCU 251)
VCP (VMWare Certified Professional) CSCU 251; CSCU 353
RHCSA (Red Hat Systems Administrator) CSCU 251; CSCU 353
CASP (CompTIA Advanced Security Practitioner) CSCU 270; CSCU 375
CISSP (Certified Information Systems Security Professional) CSCU 270; CSCU 375
CEH (Certified Ethical Hacker) CSCU 270; CSCU 375
CISM (Certified Information Security Manager) CSCU 270; CSCU 375
CISA (Certified Information Systems Auditor) CSCU 270; CSCU 375
PMP (project management professional) CSCU 383; CSCU 385
Six Sigma Green Belt CSCU 383; CSCU 415
CCNA (Cisco Certified Network Associate) CSCU 353
CompTIA IT Fundamentals CSCU 200

Major Requirements   

Lower-Division Core Requirements
ACCU 201Principles of Accounting I3
ACCU 202Principles of Accounting II3
CSCU 200Introduction to Computers and Data Processing3
ECNU 201Principles of Macroeconomics3
ECNU 202Principles of Microeconomics3
MATU 203Introduction to Statistics3
Lower-Division Core Requirements Subtotal18
Upper-Division Core Requirements
COMU 410Organizational Communication3
FINU 305Business Finance3
MGTU 301Principles of Management3
MGTU 310Legal Environment of Business3
MGTU 400Global Environment of Business3
MGTU 315Operations Management3
MKTU 301Principles of Marketing3
MGTU 410Strategic Management *3
Upper-Division Core Requirements24
BBA Electives or BBA Emphases
Select one of the following:12
BBA students have the opportunity to select an individualized set of electives from the following areas of study: Accounting, Entrepreneurship, Finance, Computer Science, Healthcare Administration, Human Resources, Management, Marketing Emphasis, Organizational Leadership, Information Systems Management, Supply Chain Systems and Marketing.
Alternatively, BBA students may specialize in one of the designated emphasis areas
BBA Electives or BBA Emphases Subtotal12
Total Credits54
*

Prior to enrolling in the capstone course (MGTU 410 Strategic Management), FINU 305 Business Finance, MATU 203 Introduction to Statistics and MGTU 301 Principles of Management in the BBA core must be completed prior to enrolling in the capstone.

Accounting Emphasis   

ACCU 301Intermediate Accounting I3
ACCU 302Intermediate Accounting II3
Select two of the following:6
ACCU 325
Cost Analysis and Budgeting
ACCU 360
Financial Statement Analysis
ACCU 401
Advanced Accounting
ACCU 439
Accounting Information Systems
ACCU 452
Income Taxation
ACCU 460
Auditing
Total Credits12

Entrepreneurship Emphasis    

ENTU 401Introduction to Entrepreneurship3
ENTU 410Financing the Small Business3
ENTU 420Entrepreneurship Action Learning Project3
Select from one of the following:3
MKTU 430
New Product Development
OLCU 300
Organizational Behavior
OLCU 350
Leadership and Professional Ethics
OLCU 414
Team Building
CSCU 304
Spatial Visualization and Data Analytics
CSCU 383
Applied Project Management
HRCU 445
Human Resource Studies
Total Credits12

Finance Emphasis

FINU 417Intermediate Financial Management3
FINU 430Financial Institutions3
Select two from the following:6
FINU 421
Investments
ACCU 452
Income Taxation
ENTU 410
Financing the Small Business
FINU 410
International Finance
Total Credits12

Healthcare Administration Emphasis

HAUU 320US Healthcare System3
HAUU 410Healthcare Finance3
HAUU 412Healthcare Operation Management3
Select one from the following:3
HAUU 321
Health Information Management Systems
HAUU 322
Quality Management in Healthcare
OLCU 414
Team Building
Total Credits12

Human Resources Emphasis 

HRCU 406Legal Issues in Human Resources3
HRCU 445Human Resource Studies3
Select two from the following:6
HRCU 350
Compensation and Benefits
HRCU 351
Workforce Planning and Employment
HRCU 352
Labor Relations
HRCU 353
Performance Improvement
HRCU 415
Becoming an HR Strategist
HRCU 430
Conflict Resolution
OLCU 350
Leadership and Professional Ethics
Total Credits12

Marketing Emphasis

Select any four of the following:12
MKTU 310
Marketing Research
MKTU 320
Consumer Behavior
MKTU 410
International Marketing
MKTU 420
Marketing Strategy
MKTU 430
New Product Development
MKTU 440
Advertising and Promotional Strategy
Total Credits12

Information Systems Management Emphasis     

CSCU 251Introduction to Computing Systems Organization3
CSCU 270Information System Security3
CSCU 301Introduction to Programming3
Select one from the following:3
CSCU 315
Organizational Information Systems
CSCU 353
Data Communications and Computer Networks
CSCU 373
Introduction to Data Management
CSCU 383
Applied Project Management
CSCU 408
Database Management
OLCU 350
Leadership and Professional Ethics
Total Credits12

Organizational Leadership Emphasis

OLCU 303Organizational Development and Change3
OLCU 350Leadership and Professional Ethics3
OLCU 400Theory and Practice of Leadership3
Select one course from the following:3
OLCU 300
Organizational Behavior
OLCU 325
Leadership Skills Development Lab
OLCU 414
Team Building
Total Credits12

Supply Chain Systems Emphasis

MGTU 320Strategies Across the Supply Chain3
MGTU 321Project Management and Supply Chain Leadership3
Select two from the following:6
OLCU 300
Organizational Behavior
OLCU 350
Leadership and Professional Ethics
OLCU 414
Team Building
Total Credits12