Program Entry Options
The BBA program has three program options:
- Accelerated Bachelor of Business Administration to Master of Business Administration
- Credit-hour Bachelor of Business Administration
- Competency-based Bachelor of Business Administration
Bachelor of Business Administration (Credit Hour)
Mission
The Bachelor of Business Administration (BBA) prepares students for career opportunities and advancement in a dynamic, global business environment.
Program Learning Outcome
- Communication: Demonstrate effective oral and written communication skills in organizational and professional settings.
- Ethics: Identify and evaluate ethical issues and formulate a defensible resolution in business environments.
- Global: Apply cultural differences, diversity issues, and business functions and processes, in domestic and global settings.
- Technology: Apply technology to support decision making in businesses; leadership.
- Business Functions/Processes: Interpret and implement business functions and processes.
Students pursuing the Bachelor of Business Administration (BBA) are encouraged to complete the lower-division core requirements before the start of their junior year. Transfer credits may be applied toward major requirements, subject to all university policies and guidelines. BBA students must attain at least a 2.0 (“C”) grade point average in the major. All required courses must be taken for a letter grade where the option exists.
Bachelor of Business Administration (Credit Hour)
Degree Requirements
In addition to the University General Education and elective requirements, the BBA major consists of three components. The first component consists of 18 credits of Lower-Division Core Requirements (see Lower-Division Core Requirements). The second component consists of 33 credits of Upper-Division BBA Core Requirements (see Upper-Division Core Requirements). The third component consists of 21 credits of Business Electives or 21 credits of specialized courses in a selected area of Emphasis (see BBA Electives/Emphases).
MGTU 410 Strategic Management, is the Bachelor of Business Administration capstone course. FINU 305 Business Finance, MATU 203 Introduction to Statistics, and MGTU 301 Principles of Management must be satisfactorily completed prior to enrolling in the capstone course.
Note: Applicable courses may be used to fulfill both the major and general education requirements (see the General Education Requirements section of this catalog).
Professional Certifications Course Substitutions
PHR, SPHR, SHRM-CP or SHRM-SCP certification or recertification within three years may be used as a substitute for HRCU 445 Human Resource Studies.
Students with IT professional certification(s) may substitute courses as outlined below provided that their certification(s) are unexpired and currently recognized in the field. Refer to UMassGlobal for additional information on IT certification substitutions listed by catalog year.
Major Requirements
Course List
Code |
Title |
Credits |
ACCU 201 | Principles of Accounting I | 3 |
ACCU 202 | Principles of Accounting II | 3 |
CSCU 200 | Introduction to Computers and Data Processing | 3 |
ECNU 201 | Principles of Macroeconomics | 3 |
ECNU 202 | Principles of Microeconomics | 3 |
MATU 203 | Introduction to Statistics | 3 |
| 18 |
ACCU 360 | Financial Statement Analysis | 3 |
COMU 410 | Organizational Communication | 3 |
FINU 305 | Business Finance | 3 |
MGTU 301 | Principles of Management | 3 |
MGTU 310 | Legal Environment of Business | 3 |
MGTU 400 | Global Environment of Business | 3 |
MGTU 315 | Operations Management | 3 |
MKTU 301 | Principles of Marketing | 3 |
OLCU 350 | Leadership and Professional Ethics | 3 |
OLCU 425 | Leadership in Diverse and Multicultural Organizations | 3 |
MGTU 410 | Strategic Management * | 3 |
| 33 |
| 21 |
| |
| |
| 21 |
Total Credits | 72 |
Accounting Emphasis
Entrepreneurship Emphasis
Course List
Code |
Title |
Credits |
ENTU 401 | Introduction to Entrepreneurship | 3 |
ENTU 410 | Financing the Small Business | 3 |
ENTU 420 | Entrepreneurship Action Learning Project | 3 |
MKTU 310 | Marketing Research | 3 |
MKTU 320 | Consumer Behavior | 3 |
MKTU 430 | New Product Development | 3 |
| 3 |
| Organizational Behavior | |
| Spatial Visualization and Data Analytics | |
| Applied Project Management | |
| Human Resource Studies | |
Total Credits | 21 |
Finance Emphasis
Course List
Code |
Title |
Credits |
FINU 417 | Intermediate Financial Management | 3 |
FINU 421 | Investments | 3 |
FINU 430 | Financial Institutions | 3 |
| 12 |
| Intermediate Accounting I | |
| Intermediate Accounting II | |
| Advanced Accounting | |
| Accounting Information Systems | |
| Income Taxation | |
| Auditing | |
| Financing the Small Business | |
| International Finance | |
Total Credits | 21 |
General Business Emphasis
Course List
Code |
Title |
Credits |
| 21 |
Total Credits | 21 |
GIS and Data Analytics Emphasis
Course List
Code |
Title |
Credits |
CSCU 373 | Introduction to Data Management | 3 |
CSCU 301 | Introduction to Programming | 3 |
CSCU 302 | GIS Methods and Ethics | 3 |
CSCU 303 | Foundations in Spatial Communications | 3 |
CSCU 304 | Spatial Visualization and Data Analytics | 3 |
CSCU 305 | Applied Data Wrangling | 3 |
CSCU 383 | Applied Project Management | 3 |
Total Credits | 21 |
Healthcare Administration Emphasis
Course List
Code |
Title |
Credits |
HAUU 320 | US Healthcare System | 3 |
HAUU 321 | Health Information Management Systems | 3 |
HAUU 322 | Quality Management in Healthcare | 3 |
HAUU 410 | Healthcare Finance | 3 |
HAUU 412 | Healthcare Operation Management | 3 |
| 6 |
Total Credits | 21 |
Human Resources Emphasis
Course List
Code |
Title |
Credits |
HRCU 350 | Compensation and Benefits | 3 |
HRCU 352 | Labor Relations | 3 |
HRCU 406 | Legal Issues in Human Resources | 3 |
HRCU 415 | Becoming an HR Strategist | 3 |
HRCU 430 | Conflict Resolution | 3 |
HRCU 445 | Human Resource Studies | 3 |
| 3 |
| Foundations in Spatial Communications | |
| Workforce Planning and Employment | |
| Performance Improvement | |
| Team Building | |
Total Credits | 21 |
Marketing Emphasis
Course List
Code |
Title |
Credits |
MKTU 310 | Marketing Research | 3 |
MKTU 320 | Consumer Behavior | 3 |
MKTU 410 | International Marketing | 3 |
MKTU 420 | Marketing Strategy | 3 |
MKTU 430 | New Product Development | 3 |
MKTU 440 | Advertising and Promotional Strategy | 3 |
| 3 |
Total Credits | 21 |
Information Systems Management Emphasis
Course List
Code |
Title |
Credits |
CSCU 251 | Introduction to Computing Systems Organization | 3 |
CSCU 270 | Information System Security | 3 |
CSCU 301 | Introduction to Programming | 3 |
CSCU 315 | Organizational Information Systems | 3 |
CSCU 383 | Applied Project Management | 3 |
| 6 |
| Data Communications and Computer Networks | |
| Introduction to Data Management | |
| Database Management | |
| Structured Systems Analysis and Design | |
| Systems Quality Assurance and Testing | |
| Network Implementation | |
Total Credits | 21 |
Organizational Communications Emphasis
Course List
Code |
Title |
Credits |
COMU 300 | Communications and Media: Challenges and Opportunities | 3 |
COMU 301 | Advanced Public Speaking | 3 |
COMU 360 | Methods and Techniques of Persuasion | 3 |
COMU 370 | Principles of Public Relations | 3 |
| 9 |
Total Credits | 21 |
Organizational Leadership Emphasis
Course List
Code |
Title |
Credits |
OLCU 300 | Organizational Behavior | 3 |
OLCU 303 | Organizational Development and Change | 3 |
OLCU 325 | Leadership Skills Development Lab | 3 |
OLCU 400 | Theory and Practice of Leadership | 3 |
OLCU 414 | Team Building | 3 |
| 6 |
Total Credits | 21 |
Supply Chain Systems Emphasis
Course List
Code |
Title |
Credits |
MGTU 320 | Strategies Across the Supply Chain | 3 |
MGTU 321 | Project Management and Supply Chain Leadership | 3 |
HRCU 352 | Labor Relations | 3 |
OLCU 300 | Organizational Behavior | 3 |
CSCU 315 | Organizational Information Systems | 3 |
| 6 |
Total Credits | 21 |