Bachelor of Science in Digital Marketing (Credit Hour)

The Bachelor of Science in Digital Marketing provides students with essential skills and knowledge to design and execute high-impact marketing campaigns using the latest digital technologies. This comprehensive program covers strategic frameworks, marketing methodologies, key industry terminology, and proven best practices necessary to excel in today’s digital marketing landscape. Students will gain hands-on experience in social media strategy, digital advertising, search engine optimization (SEO), content creation, data analytics, and emerging technologies such as artificial intelligence (AI). Emphasizing ethical and strategic decision-making, the program equips graduates to drive business growth, enhance customer engagement, and adapt to the rapidly evolving digital world.

This program is pending U.S. Department of Education approval.

Mission

The mission of the Bachelor of Science in Digital Marketing is to equip students with the essential knowledge, skills, and digital expertise needed for a successful marketing career in a technology-driven world.

Program Learning Outcomes:

  • Digital Marketing Strategies. Create strategies to engage audiences across digital platforms.
  • Marketing Technologies.  Apply digital tools to optimize campaigns and enhance consumer engagement.
  • Content Creation. Develop compelling content that aligns brand messaging with target audiences.
  • Marketing Analytics. Analyze data to guide decisions and boost marketing success.
  • Ethics in Marketing. Apply ethical principles to marketing practices.

Degree Requirements

The B.S. in Digital Marketing consists of 33 credits of coursework in the core program of study and 6 elective credits.

Note: Applicable courses may fulfill the major and general education requirements (see this catalog's General Education Requirements section).

All courses taken in the major program must be passed with a grade equivalent of “C” or higher.  All required courses must be taken for a letter grade where the option exists.

Core Requirements
MGTU 400Global Environment of Business3
MGTU 411Foundations in Artificial Intelligence3
MKTU 301Principles of Marketing3
MKTU 310Marketing Research3
MKTU 320Consumer Behavior3
MKTU 360Digital Marketing Essentials3
MKTU 361Social Media Strategy3
MKTU 362Digital Marketing Ethics3
MKTU 420Marketing Strategy3
MKTU 460Advanced Content Creation3
OLCU 380Research and Analytical Thinking3
Core Requirements33
Electives*6
*BSDM students can select an individualized set of electives from the following areas of study: Business Administration, Communications, Criminal Justice, Healthcare Administration, Human Resource Management, Information Technology, Legal Studies, Management, Organizational Leadership, and Psychology.
Total Credits39